What whitening products work? Reviews and recommendations of popular whitening products on the Internet
With the arrival of summer, whitening has become the focus of skin care for many people. In the past 10 days, the discussion about whitening products has continued to rise across the Internet, with various products ranging from ingredients that have the wrong ingredients to celebrity models being at the forefront. This article will combine recent hot topics and actual measurement data to sort out the whitening products that really work for you and help you find the choice that suits you.
1. Top 5 popular whitening ingredients on the Internet

| Ranking | Ingredients | heat index | Representative products |
|---|---|---|---|
| 1 | Nicotinamide | 98.5 | OLAY small white bottle |
| 2 | Vitamin C | 95.2 | SkinCeuticals CE Essence |
| 3 | 377 | 89.7 | Dr. Shirono 377 Essence |
| 4 | Arbutin | 85.4 | The Ordinary Arbutin Essence |
| 5 | Kojic acid | 82.1 | Decoration Whitening Essence |
2. Actual measurement data of recent popular whitening products
| Product name | price range | Effective cycle | Satisfaction | Popular reasons |
|---|---|---|---|---|
| Kiehl's Blemish Serum | 500-600 yuan | 4-6 weeks | 92% | Transparent VC formula is not photosensitive |
| L'Oreal whitening bottle | 300-400 yuan | 2-3 weeks | 88% | Ferulic acid +377 dual channel |
| Clinique 302 laser bottle | 400-500 yuan | 3-5 weeks | 90% | Patented CL302 Complex |
| Proya double white bottle | 200-300 yuan | 4-6 weeks | 85% | Domestic dark horse products with high cost performance |
3. Whitening solutions for different types of skin
1.oily skin: It is recommended to choose products containing niacinamide, which can control oil and whiten skin. The recently popular OLAY white bottle has been recommended by a large number of bloggers with oily skin on social media, and its 5% nicotinamide concentration has been proven to be friendly to oily and acne-prone skin.
2.dry skin: Vitamin C derivative is ideal with moisturizing ingredients. Although the price of SkinCeuticals CE Essence is relatively high, it has 1,200+ genuine positive reviews on Xiaohongshu in the past 7 days, making it especially suitable for dry skin in winter.
3.Sensitive skin: Need to avoid high-concentration acidic ingredients. Shiseido Sakura Bottle is the most discussed topic on Sina Weibo’s recent topic #sensitiveskinwhitening#. Its patented 4MSK technology is gentle and non-irritating.
4. New whitening trends in 2024
1.Microecological whitening: Recently, Estee Lauder’s newly launched Spot Bullet Essence focuses on the concept of skin microecological regulation, and the related video views on the Douyin platform have exceeded 5 million.
2.Internal and external nourishment combination: The search volume of POLA whitening pills and the "white package" of the same series of skin care products increased by 200% on the cross-border e-commerce platform.
3.Precise local whitening: Special products for areas with pigmentation such as lips and eyes have become popular. For example, the CPB spot lightening pen has appeared on Tmall’s 618 pre-sale list.
5. Expert advice
1. Whitening requires a skin metabolism cycle of more than 28 days. Do not believe the exaggerated propaganda of "results in 7 days".
2. Sunscreen is the basis for whitening. The recently popular Missing Yellow Cap sunscreen has been proven to improve the effect of whitening products.
3. Pay attention to ingredient combination taboos. For example, vitamin C is not recommended to be used together with blue copper peptide.
From the above data analysis, it can be seen that the whitening market in 2024 will pay more attention to scientific formulas and personalized solutions. When choosing a product, you should not only look at the heat, but also based on your own skin condition. Remember, there is no best whitening product, only the most suitable whitening solution.
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