What is a hairy crab? Analysis of hot topics on the Internet in the past 10 days
Recently, "hairy crab" has suddenly become a hot word on the Internet, but it does not refer to a traditional delicacy, but has derived a new Internet meme meaning. This article will analyze the communication logic behind this phenomenon based on the hotspot data of the entire network in the past 10 days.
1. The origin and spread of memes
According to social media monitoring, the meme first appeared in an e-sports live broadcast room on September 15. The anchor teased his teammates by saying, "Your actions are like being caught in the head by a hairy crab." It was later edited and spread. The main communication nodes are as follows:
| Date | Communication platform | key events | Interaction volume |
|---|---|---|---|
| September 15 | Huya Live | Anchor’s original quotes | 23,000 comments |
| September 17 | Douyin | Second creation video goes viral | 580,000 likes |
| September 20 | On the hot search list | Read 120 million | |
| September 22 | Station B | Ghost animal video fermentation | Viewed over one million times |
2. Data statistics on related topics across the entire network
In the past 10 days, content directly related to "hairy crab stems" has shown explosive growth:
| platform | Content quantity | TOP3 related words | Main audience age |
|---|---|---|---|
| 128,000 items | #电竞狗#, #久智狠#, # crab boss# | 18-25 years old | |
| Douyin | 62,000 videos | Everything can be clamped, reverse Amway, yin and yang strange energy | 16-30 years old |
| little red book | 34,000 notes | Meme making, couples’ mutual hostility, workplace code words | 22-35 years old |
3. Analysis of the three major usage scenarios of memes
1.E-sports circle: Describes operational errors or slow reactions, such as "This wave of team battles involves all hairy crabs"
2.workplace social: Euphemistically express unreasonable decisions made by colleagues, such as "The leader sent hairy crabs again today"
3.emotional realm: Complaining about the behavior of straight men, such as "My boyfriend gave me Yangcheng Lake vouchers as gifts, pure hairy crabs"
4. Social psychology behind cultural phenomena
According to data from the public opinion monitoring platform, the popularity of this meme reflects three deep-seated social mentality:
| psychological characteristics | Proportion | Examples of typical comments |
|---|---|---|
| Stress release | 42% | “I perform hairy crab performances every day at work” |
| circle recognition | 33% | “Those who understand this joke are our own people.” |
| ironic expression | 25% | "It is recommended to add hairy crabs to the emoticon package" |
5. Cases of commercial brands taking advantage of opportunities
Seven brands have successfully used memes for marketing, among which the three most effective examples are:
| brand | marketing form | Communication effect | Creative Highlights |
|---|---|---|---|
| A gaming chair | "Anti-brain pinch seat" live broadcast | GMV increased by 180% | The anchor wears a crab prop on his head |
| Fresh food APP | "Real hairy crabs VS terrier hairy crabs" comparison chart | The number of retweets exceeded 100,000 | Playing jokes and popularizing identification knowledge at the same time |
| language school | "Reject Hairy Crab English" course | 300+ new students added | Using stems to teach spoken language |
6. Expert opinions and trend predictions
The Internet Culture Research Center of Communication University of China pointed out: "The life cycle of hairy crab stems is expected to last until mid-October. With the opening of Yangcheng Lake, there may be a collision of new and old meanings. It is recommended that brands take advantage of this situation to pay attention to: 1) avoid vulgar adaptations 2) combine with the autumn season 3) develop visual emoticons."
At present, this meme has evolved in three directions: 1) becoming synonymous with the new generation of "yin and yang"; 2) spreading to overseas Chinese circles; 3) deriving body expressions such as "crab dance". Subsequent developments deserve continued attention.
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