How about the wardrobe industry?

How about the wardrobe industry? Analysis of the latest market trends and hot spots in 2023

With the upgrading of home consumption and the growth of personalized demand, the wardrobe industry has continued to receive attention in recent years. This article combines the hot topics and data of the entire network in the past 10 days (as of October 2023) to analyze from the dimensions of market size, user preferences, technology trends, etc.

1. A quick overview of the core data of the wardrobe industry

2. New trends in consumer behavior

1.Functional requirements upgrade: According to e-commerce platform data, sales of wardrobes with sterilization and dehumidification functions increased by 67% year-on-year, and configurations such as smart sensor lights and automatic lifting clothes rails have become standard features for high-end products.

2.Design style preference: Minimalist style still dominates (accounting for 38%), but light luxury style has grown significantly (annual growth of 11%). On popular social platforms, the topic #INS风 wardrobe# has been read more than 300 million times.

3.Material selection changes: The usage rate of environmentally friendly boards has increased to 65%, among which new materials such as soybean rubber boards and aldehyde-free additive boards are most favored by the post-90s generation.

3. Industry technology hot spots

4. Regional market differences

1.first tier cities: Customized demand accounts for 58%, the average customer price exceeds 20,000 yuan, and there is a high acceptance of intelligence and brand premiums.

2.sinking market: Finished wardrobes still account for 70%, but customized wardrobes have an annual growth rate of 28%. Price-sensitive consumers pay more attention to cost-effective combinations (such as customized cabinets + finished door panels).

5. Challenges and Opportunities

1.Industry pain points: Issues such as long installation delivery cycle (average 7-15 days) and inconsistent environmental standards for panels are still criticized by consumers.

2.Innovation opportunities: The whole-home customization model is on the rise, and the sales of wardrobes and whole-house furniture packages have exceeded 35%; short video live broadcasts have become a new growth point, and the sales of a leading brand in a single live broadcast exceeded 5 million yuan.

Conclusion: The wardrobe industry is transforming from a single storage function to a "space solution", and companies need to continue to make breakthroughs in material innovation, service experience and digital capabilities. It is expected that smart customized wardrobes will maintain a compound growth rate of more than 20% in the next three years.